grounds

problem

70% of Americans drink at least one cup of coffee every week, and 3.1 cups of coffee are drank by Americans every day. However, buying or making your own coffee is inconvenient and can become routine. With buying your own coffee, you often have to go out of your way to stop by a cafe to get your coffee fix; And making your own coffee means having to own a vast array of equipment and messing up your clean kitchen every morning.

solution & what is grounds

Grounds is a D2C e-commerce company that offers of a curated selection of coffees that are packaged in coffee bags — think tea bags but with coffee grounds — and delivered straight to consumers’ doorstep through a monthly subscription. It is targeted towards college students who prioritize convenience and quality coffee. Grounds’ coffee is branded intuitively as blends are labelled from numbers of 1-5 and described to consumers solely based on factors such as their flavor profile and strength, to appeal to consumers who are not well-versed with the coffee terminology.

what I did

As the lead designer at Grounds, I created a brand identity for the company and spearheaded the design of our application prototype, pitch deck, and e-commerce website.

final deliverable

Play with our final prototype here!