upright oats
role:
marketing intern
category:
graphic design, social media, web design
tools used:
adobe photoshop & illustrator, html, css, figma, google analytics, meta business suite
about Upright
Upright is a food and beverage startup selling the first allergen-free, high-protein instant oatmilk.
what I did
During my internship, I planned and executed a variety of marketing tasks to facilitate Upright's growth and reach of more customers. I led a brand revamp of the company’s social media account, developed a content strategy that introduced short-form content and recurring content series posts, managed outreach programs such as referral programs and brand partnerships, and created 30+ blog posts. All of these efforts cumulated to the generation of 1000+ leads within a month, the growth of Upright’s social media following and reach by 70x and 37x respectively, and the placement of Upright’s website in the top 3 search results for key search terms.
Here are some of my favorite Instagram posts I’ve created for Upright:
